Minneapolis Company Driving Advancements in National Defense and Aerospace Electronics Announces Strategic Brand Evolution to Sharpen Focus on Innovation and Growth

With an eye towards the future and a dedication to innovation, New Wave Design and Verification, LLC proudly unveils a significant milestone in its corporate narrative: a strategic evolution of its brand identity under the DBA name, New Wave Design. This change signifies a refinement of the company’s brand and a reaffirmation of its commitment to excellence, innovation, and the core mission and values that have guided its journey thus far.

Marti Nyman, President and CEO of New Wave Design, expressed enthusiasm for this new chapter, “With our transition to New Wave Design, we reaffirm our commitment to solving complex challenges with humility, competence, and technical mastery. This rebranding is more than simplifying our name; it’s a recommitment to our foundational principles and our valued partners, customers, suppliers, and stakeholders.”

This evolution reflects the company’s ongoing efforts to streamline its offerings and focus more intently on delivering the innovative solutions its partners rely on without altering the successful operational structure that has underpinned its collaborations. Importantly, this rebranding ensures operational structure that has supported successful partnerships to date.

This strategic brand evolution marks a significant step in the company’s journey, yet its relationship with partners and stakeholders remains unchanged. New Wave Design is committed to the success and principles that have always defined these relationships, guided by technical mastery, a customer-centered approach, and adaptive teamwork.